As founder and CEO of Nyoo Health, Priya Bathija encourages healthcare leaders to ask questions, starting with, “How does this impact women differently?” Nyoo Health helps leaders align, inspire and execute initiatives that strengthen women’s health services and position their organizations at the forefront of care. In this conversation with McGuireWoods’ Micaela Enger and Gretchen Townshend, Priya reveals where returns on investment in women’s health truly lie — clinically, socially and economically.
She also addresses persistent challenges such as payment disparities, the need for provider education across specialties and the importance of co-creating solutions between startups and health systems. As she explains, “There is an increased acknowledgement in the healthcare sector that women’s health needs to be a priority. After all, we’re 51% of the population.”